Business Events Australia has completed a first wave of research to gauge attitudes of Australian corporate decision makers towards restarting domestic business events.
While there are several factors affecting confidence to host business events in the short term, results showed increasing optimism for events in the next 6-12 months, with 43 per cent of respondents saying they are planning events within the next year.
In addition, 77 per cent of respondents who usually hold at least one event overseas annually say they are likely to relocate one or more of these events to Australia.
Two thirds of respondents believe they are likely to hold the same number of events or more in Australia after the pandemic compared to before it.
The research will inform Business Events Australia’s domestic strategy and offers Australian industry insight to help shape business recovery plans.