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ICI 2016 Booth Promotion ‘The Memorable Milan’

The International Congress of Immunology is being held for the first time in the Southern hemisphere in 2016 at the Melbourne Convention and Exhibition Centre. It is expected to attract over 4,000 delegates world-wide.

In order to maximise attendance and promote Melbourne on the international stage, the ICI 2016 team made a big Aussie splash during the preceding Congress in Milan, August 2013. Armed with Tim Tams, Vegemite, clip on koalas and blow up kangaroos, international delegates were visiting the 2016 Australian Congress booth in droves!

The team of Professor Jose Villadangos (President 2016 ICI Committee), Ian Barr and Andrew Lew (ICI 2016 Committee Members), Giles Hanford (Melbourne Convention Bureau), Roslyn McLeod OAM and Marsha Kozlova (Arinex) relished the opportunity to don an Akubra hat or full koala suit. In fact, Giles was called “Cuddly Giles” as delegate lined up on the red carpet for a photo opportunity.

Professor Jose Villadangos commented, “For the International Union of Immunological Societies (IUIS) Council to see the Managing Director of our PCO, with such prestige and standing in your profession, willing to put on our promotional T-shirt and “uniform” and do the task of the foot soldiers, is something that made real impact. I actually think it was a good demonstration of Aussie attitudes too!”

Delegates from all over the world were all vying to get their hands on an Akubra and the team played this to their advantage, conducting a raffle prize draw in exchange for their contact details which drew crowds! As a result Arinex reached out to over 5,000 delegates onsite ICI 2013 with promotional activities to raise brand awareness of ICI 2016. Furthermore Arinex could obtain a very qualified database which will build the foundation of more promotional opportunities.

“the promotional activities ran perfectly and on time, with a lot of hopeful prize-draw participants attending every day. I actually think our booth was a highlight of the exhibition and something people will remember. Thank-you Melbourne Convention Bureau and Arinex for your efforts. An excellent performance.”

Professor Jose Villadangos

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